Privacy Policy

Categories of Sources of Personal Data

We collect Personal Data about you from the following categories of sources:

• You

  • When you provide such information directly to us.

    • When you use our interactive tools and website.

    • When you voluntarily provide information in free-form text boxes through the website or through responses to surveys or questionnaires.

    • When you send us an email or otherwise contact us.  

  • When you use the website and such information is collected automatically.

    • Through Cookies (defined in the “Tracking Tools, Advertising and Opt-Out” section below).

    • If you use a location-enabled browser, we may receive information about your location.

    • If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant website.
      
      

• Third Parties

  • Vendors

    • We may use analytics providers to analyze how you interact and engage with the website, or third parties may help us provide you with customer support.

  • Advertising Partners

    • We receive information about you from some of our vendors who assist us with marketing or promotional services related to how you interact with our websites, applications, products, website, advertisements or communications.

Our Commercial or Business Purposes for Collecting or Disclosing Personal Data

• Providing, Customizing and Improving the website

  • Providing you with the products, services or information you request.

  • Meeting or fulfilling the reason you provided the information to us.

  • Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws, such as the California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (the “CCPA”).

• Corresponding with You

  • Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Natoma or the website.

  • Sending emails and other communications according to your preferences or that display content that we think will interest you.
    
    

• Meeting Legal Requirements and Enforcing Legal Terms

  • Fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities.

  • Protecting the rights, property or safety of you, Natoma or another party.

  • Enforcing any agreements with you.

  • Responding to claims that any posting or other content violates third-party rights.

  • Resolving disputes.

We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice.

How We Disclose Your Personal Data

We disclose your Personal Data to the categories of service providers and other parties listed in this section. For more information, please refer to the state-specific sections below.

• Service Providers. These parties help us provide the website or perform business functions on our behalf. They include:

  • Hosting, technology and communication providers.

• Analytics Partners. These parties provide analytics on web traffic or usage of the website. They include:

  • Companies that track how users found or were referred to the website.

  • Companies that track how users interact with the website.

Natoma’s Website and Services does not use or share user data with any third-party artificial intelligence (AI) models. While our current Website and Services does not engage with AI models, we remain dedicated to ensuring responsible and ethical use of data in all our operations. If there are any changes in the future regarding the use of AI tools, we will update our privacy policy accordingly and seek explicit user consent as required.

Legal Obligations

We may share any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Meeting Legal Requirements and Enforcing Legal Terms” in the “Our Commercial or Business Purposes for Collecting Personal Data” section above.

Business Transfers

All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part). Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.

Data Collected through Marketing Interactions

We may create aggregated, de-identified or anonymized data from the Personal Data we collect through our Marketing websites and sales interactions.We may use such aggregated, de-identified or anonymized data and share it with third parties for our lawful business purposes, including to analyze, build and improve the marketing website and promote our business, provided that we will not share such data in a manner that could identify you.

Tracking Tools, Advertising and Opt-Out

TThe website use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser, tell us how and when you visit and use our website, analyze trends, learn about our user base and operate and improve our website. Cookies are small pieces of data– usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our website. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s).

We use the following types of Cookies:

• Essential Cookies. Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our website. Disabling these Cookies may make certain features and services unavailable.

• Functional Cookies. Functional Cookies are used to record your choices and settings regarding our website, maintain your preferences over time and recognize you when you return to our website. These Cookies help us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

• Performance/Analytical Cookies. Performance/Analytical Cookies allow us to understand how visitors use our website. They do this by collecting information about the number of visitors to the website, what pages visitors view on our website and how long visitors are viewing pages on the website. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the website’ content for those who engage with our advertising. For example, Google LLC (“Google”) uses cookies in connection with its Google Analytics services. Google’s ability to use and share information collected by Google Analytics about your visits to the website is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google’s use of Cookies by visiting the Google advertising opt-out page at www.google.com/privacy_ads.html or the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout/.

You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the website and functionalities may not work. 

To find out more information about Cookies generally, including information about how to manage and delete Cookies, please visit http://www.allaboutcookies.org/.

Data Security

We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. Although we work to protect the security of your data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure.

Data Retention

We retain Personal Data about you for as long as necessary to provide you with our website or to perform our business or commercial purposes for collecting your Personal Data. When establishing a retention period for specific categories of data, we consider who we collected the data from, our need for the Personal Data, why we collected the Personal Data, and the sensitivity of the Personal Data. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

For example:

• We retain personal data about users for as long as necessary to perform the Company’s business or commercial purposes for collecting such personal data.

• We retain your device/IP data for as long as we need it to ensure that our systems are working appropriately, effectively and efficiently.

• We retain personal data for longer periods if necessary to comply with the Company’s legal obligations, resolve disputes or collect fees owed; or as otherwise permitted or required by applicable laws.

• We retain data in a “de-identified” or “aggregated and de-identified” format where such data would not identify a user personally.

Personal Data of Children

As noted in the Terms of Use, we do not knowingly collect or solicit Personal Data from children under 13 years of age; if you are a child under the age of 13, please do not attempt to register for or otherwise use the website or send us any Personal Data. If we learn we have collected Personal Data from a child under 13 years of age, we will delete that information as quickly as possible. If you believe that a child under 13 years of age may have provided Personal Data to us, please contact us at support@natomahq.com.

Other State Law Privacy Rights

California Resident Rights

Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent disclosure of Personal Data to third parties for such third parties’ direct marketing purposes; in order to submit such a request, please contact us at support@natomahq.com.

Contact Information:

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data or your choices and rights regarding such collection and use, please do not hesitate to contact us at:

• Email: privacy@natomahq.com

• Phone: (408) 320-5402‬

• Mail: P.O. Box 3939, 1525 Miramonte Avenue, Los Altos, California  94024-9998